Pat Richards Giles

A Senior Management position in Interactive Marketing that requires technical, operational and people skills to drive results.

Provide cross team leadership resulting in exceeding corporate objectives to delivering cutting-edge technology tools for 100 offices and 2,500 agents.

Manage Marketing ,Interactive Marketing, and IT.

Selected Contributions:

• Leadership role in the design and deployment of a mobile offering (iPhone, iPad, Android and mobile website) creating a differentiation from competitors in the marketplace
  

• Responsible for the corporate website. Focusing on the UX and UI increased website leads 100% as well as overtaking the main competitor with respect to real estate web traffic in the Washington, Oregon and Idaho area in less than 11 months
  

• Design, development and deployment of a new luxury property brand and program with associated support marketing pieces and programs
  

Managed Marketing, eStrategies, Agent Training and IT.

Established operational and financial goals, managed new project roll-out and department integration processes, strategic planning and execution for each department. Met corporate objectives by delivering cutting-edge technology tools and training programs with positive ROI. Also provided strategic counsel and services to three regional Presidents, 92 offices, and 6,000 agents.
Selected Contributions:

• Capitalized on a diverse technical and management background to blend the efforts from Marketing, IT and eStrategies to drive significant advancements in productivity. Projects including the design, development and deployment of an intranet marketing portal for 6,000 agents increasing the usage of marketing programs to increase sales.
  

• Assembled and led a strong, diverse team adept at meeting the changing demands of the modern, Internet-savvy consumer.
  

• Completed successful implementation of a new web based lead delivery system for agents (LeadRouter). When consumers enter an inquiry via the website the agent receives the lead to their phone within 15 seconds. They are now able to meet the expectation of the consumer for a call or email within 30 minutes.

Facilitated the smooth managerial transition of this three-generation family-owned ranch.
Guided strategic planning and business development, developed profitable relationships with wholesalers, and positioned the company for future growth by working closely with management to reengineer an outdated business infrastructure and maximize efficiency of daily operations.

Selected Contributions:

• Divested property languishing on the market for three years, and directed proceeds of the sale toward a more productive property with strong cash flow through triple net lease property acquisitions.
  

• Strengthened company position in tourism market including designing and programming Web site (www.kahuaranch.com).
  

Managed and Promoted collaboration between business partners to produce successful joint marketing projects and events.
Implemented successful marketing relationships with key clients including Sony, Handspring, Intel and Motorola through effective project management and cross-functional team leadership.

Selected Contributions:
Oversaw design and execution of a complete and comprehensive developer certification Established a global e-learning training program, and worked closely with writers and technical teams to create clear, concise, and accurate training content.

Established start-up technical and business training company expanding sales in excess of 40% per year.
Led the design, development and delivery of more than 150 training classes covering a variety of technical products, management practices, and operational processes. Built positive, profitable and long-lasting relationships with major clients by producing materials and services of consistently high quality and value.

Selected Contributions:

• Recognized as 1997 Female Entrepreneur of the Year by Ernst and Young.
  

• Named one of the 50 fastest growing companies in Hawaii for four years.
  

• Guaranteed consistent program delivery by implementing Train the Trainer program for CTC trainers; successful design adopted by MetLife in New York to deliver instruction to 75 trainers across the country.

Highly productive, technically minded Senior Marketing and Operational Manager with a history of achievement and success, driving profits and improvements in business operations. Effective at bringing the right levels of technology into existing business environments.

Success leading organization through periods of change delivering projects, products and services on schedule meeting company objective.

First recipient of the Microsoft Innovation Award for the use of emerging technologies to meet business needs. Led teams integrating Microsoft Live Services (Live ID, Live Presence, Live Messenger and Live Contacts) resulting in JLSconnect, a system on JohnLScott.com that provides consumers a rich experience in the buying process.

Finalist position for John L. Scott Real Estate in the 2009 Inman Innovator Awards for Most Innovative Brokerage or Franchise.

Project: JLSconnect. Led teams that built a proof of concept for a "seller application" using Microsoft® Expression® Design software and the Microsoft Visual Studio® development system. Developed with assistance from Artefact, the solution uses a software-plus-services approach to retrieve information from the John L. Scott data center and the Microsoft Virtual Earth™ online mapping platform, and then presents it through a rich, interactive user experience based on Windows® Presentation Foundation.

Recognized as Ernst & Young Female Entrepreneur Of The Year® as founder and co-owner of Computer Training Company, Honolulu, Hawaii. This is one of the most prestigious business award for entrepreneurs. www.ey.com